Soichiro Honda history

Soichiro Honda founder (Soichiro Honda) is famous as a manager and engineers, it was named after the surname of the Honda name. It was established in the ninth as the Japanese automaker. In Minami Aoyama, Minato-ku, Tokyo-chome, headquarters has its own building on the fourth floor 16 floors above ground. And commonly known as display in the stock exchanges in Japan "Honda". Logo that was designed in red capital letters of the alphabet "HONDA". As company name notation of the scene that do not use the logo from (the 2000) the end of 2000, CI Honda VI based on the (corporate identity) as (visual identity), so using the notation Honda itself is referred to as a "Communication Name" became. This is intended to be a "Honda" in alphabetical notation, Honda itself along with the used actively, for news organizations in the case of vertical writing or "Honda" has requested a notation of "Honda" [the handling of company name 6].

In addition, in the sense that indicates the unique field of development of each, what is the image of the wing feathers, motorcycle scooter logo own design featuring as the handle of the car the "H" mark for passenger cars it has been adopted as a mark. It is only the logo "HONDA" in the case of general-purpose products such as generators. Words of Takeo Fujisawa "(Honda) president should be a technical field from" that have been protected even now, up to the Ito TakashiShin incumbent, President of Presidents is a technique from all fields. Until Takeo Fukui is a technician of the engine development department of them, there is engine development experience of two-wheel or four-wheel WGP F1 is all of Soichiro Honda other than.

Also, twain Soichiro Honda, both of Takeo Fujisawa, was a policy that does not joined Honda children. Brother BenJiro Honda played an important role in founding initial is also allowed to leave the company. Then, Hirotoshi Honda eldest was founded aftermarket parts manufacturers Honda "infinite", the parts manufacturer Honda metal technology of Honda BenJiro. Honda belief that fear adverse effects of privatization of the company by the founding family is penetrated, is not carried out any Nepotism adoption, you are doing the adoption of merit-oriented. However, it was possible to joining without problems in relatives Kuchikiki as Kiyoshi Kawashima of the second generation president was joined at the edge of his father's own Honda and had known the early days.

It was to create a rule that does not perform an encoding adopted, is that the company has gone large to some extent, was in the shade personal reasons of Soichiro Honda can not afford to do an encoding adoption. Also is also actively in mid-career, to advance the automotive development of the initial, start Nakamura Yoshio, which also served as F1 director, turf is a professional driving force control Hirose, Masato is the center's ASIMO development, such as SH-AWD end Koji is also a mid-career group. As cases of Honda thought to reflect, is characterized there is no Office of the President, executives that we are sharing the floor of one besides. It is said that the labor environment, better than other car factory. That the good example, was introduced the five-day workweek quickly with two consecutive work shifts [7] and the like.

In addition, it is carried out free of charge also washing of work clothes of employees. In addition, compared to other car factory, advancement of women in many cases. It is known for hands-on approach, even in non-factory workers, regardless of the gender of men and women also clerical and technical staff, recruits are allowed to carry out training of about half a year at each plant. In comparison with other companies, it is not hired much celebrities in television commercials, except for some models. Without J-POP in [8] also CM song, case used is Western music and the original one in many cases. The reason for not hired entertainers, it is because there is a jinx in addition to its own line that does not rely on images of celebrities easily, when you hired entertainers in television commercials, that fall into poor sales.

 Efforts on intellectual property rights early in the automaker, "Honda Motor Co. Approved" characters have been described (Honda Official License Product now) The Plastic miniature car of Honda cars from the 1980s onwards. This is also derived from that of Soichiro Honda founder was saying "When you commercialize the car of my house, I want to make to resemble as much as possible," he said. On the other hand, about the game animation, you do not have permission to copyright (run general vehicles are mixed) with the theme of public road racing game (such as Shutoko Battle series). In addition, it is not something on the theme of race, "But deformation Jaipur Rosetta over ultra-fast" anime fighting car is deformed robot, single not even appeared in the vehicle of the Japanese automaker has a large number appeared. Honda side is answered "was refused because it does not fit the image" about this.